So we are presented with a new brand logo and the famous words ?Audere est Facere? are consigned to the bin. What does it matter? Who cares anyway? We?ve still got the crowing cockerel so let?s get on with the football. The old brown nose brigade on the web and elsewhere are happy to promote the new brand ? why not – all around the world they will be buying the new t-shirts and filling someone?s coffers. Why ask questions? Why ruffle feathers?
But hang on a minute why were those words there in the first place. What did they mean? Why were players like Blanchflower, Greaves and Linneker happy to play with that motto on their chests? Why did Bill Nicholson build a team that turned those words into a reality?
?To dare is to do?
It means we will try something different. It means we will push it just that little bit further. It means we won?t settle for second best. It means watch out because we can come up with something out of the ordinary. It means we are prepared to risk to be better than the next bloke
So what?
Well if you come from Tottenham or around that area of North London you?ll know it isn?t richest place on earth and there are a lot of people who have a tough time of it. Our club represents a level of glamour and achievement that rubs off on them and the kids they are trying to bring up. Alright we?ve got an Egyptian striker, a Dutch coach and a Korean full back but make no mistake we are from the Lane. These are feelings and beliefs you can?t lose. They are with you all their life. And at the age of thirteen when I asked my dad what ?Audere est Facere? meant he told me that it meant putting more into your sport and taking a run into the opposition area even if you were going to get the sh*t kicked out of you – risking it if you like. That?s the way we learn.
Today more than ever we need to state what we are about. We need to believe in something. Alright so it is in Latin but that?s just history. Spurs fans demand a certain kind of football, played in a certain way and we won?t give up on that. Those few words mean an awful lot to some people and they make us different from the run of the mill. Sorry boys but you need to put back the heart and soul into what makes Tottenham Hotspur special, call it what you like. The soul comes before the brand.
I?d be glad to hear your views
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