Date: 4th March 2014 at 10:28am
Written by:

I read with interest media speculation that should Manchester United miss out of CL football, they will consider money making friendlies, as a means of recouping the lost revenue.

This made me think once again that clubs actually see the Europa league as a poisoned chalice and rather than have the grind of often meaningless fixtures, we will see clubs prefer to finish outside the runners up places and instead look at alternative avenues to increase revenue. Of course there is the potential that clubs have the burden of long haul travel to places such as Dubai, The USA or wherever the highest bidding comes from, but if in the case of Spurs, we failed to make the Europa league next season, would our major sponsors, such as AIA really be too upset if it allowed us to have a couple of money spinning promotional games in Asia for example?

These can always been used as get aways for the players, who might be placated by the idea of warm weather training as opposed to freezing days and nights on places like the Ukraine. Games could also be structured to accommodate more subs, meaning players get less playing minutes, while also not being expected to play at 100%. There is of course even the potential for non competing European clubs to play each other at times and locations not governed by UEFA and actually have just as much if not more interest than the so far dull Europa games, and actually make more money for less stress.

Changing the name from UEFA Cup to Europa league was purely cosmetic and in effect, was merely polishing a turd. With UEFA supposedly looking to flex some muscle regarding the financial fair play rules, can we actually see a disintegration of one or both of the CL or Europa leagues, as the potentially excluded teams actually see a benefit in not competing, if they can arrange their own games, as and when it fits them, as opposed to the UEFA schedule. Perhaps this will prompt a move more towards the European Super league or force UEFA to completely revamp their own competitions, if the bigger teams see serious alternatives elsewhere.

With increased “Partners” from developing football nations, can we actually see a man like Daniel Levy looking to exploit the financial benefits of non European competition and as fans would we prefer to see our side play not competitive games, if we knew it increased our revenue and allowed us to compete more in financial terms, but also made us fresher, due to less games that we currently face in the Europa league?..