Date: 17th June 2018 at 11:39am
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It’s hard not to be swayed by the belief that Spurs are on the brink of a new era. With Mauricio Pochettino signing on for an extended period, Harry Kane committing his future to the club, Dele Ali looking set to sign again, and with a new stadium almost ready to go, even the most pessimistic supporter could be led to believe that Daniel Levy and the board are changing the way the club is run.

The bookmakers so far have Spurs priced at similar odds to last year, as an example Mansionbet have Spurs priced at 14-1 to win the Premier League for the first time, fourth favourite behind Manchester City, Liverpool and Manchester United, and some way ahead of Arsenal at around 25-1.

The 2017/18 season was a success in so many ways, despite the lack of any silverware. Third place in the Premier League, an FA Cup semi-final, and topping the group in the Champions’ League (including beating Real Madrid) all point to a highly positive year — and yet it is hard to escape the conclusion that it all counted for nothing in the end.

What it has done, however, is to heighten the expectations for the 2018/19 season. Bearing all of the above in mind, what can therefore realistically be expected from the new campaign?

Mauricio Pochettino recommitting himself to the club is the prime cause for optimism in most supporters’ eyes. In a five-year deal worth £42.5 million, Pochettino is now one of the highest earning managers in the Premier League, a signal that Levy and the board are committed to achieving success — and are prepared to pay for it. Spurs reportedly had to fight off a number of suitors for the Argentine’s signature, including the threat posed by Zinedine Zidane’s surprise resignation at Real Madrid (who were rumoured to want Poch), and so this commitment undoubtedly shows a growing expectation of success in the boardroom.

The re-signing would also seem to suggest that the Club is backing Pochettino’s plans to overhaul the squad, which will no doubt require some serious investment (thought to be in the region of £150 million). This too would seem to represent something of a change in direction.

However, player retention will be just as vital to Poch’s plans for the squad, and there have been some hugely significant moves in this regard as well.

Harry Kane’s signature on a new deal has of course been the most totemic. Not only because of how vital he is to everything that Spurs do as the central plank in Pochettino’s plans, but also because of what it represents in terms of transforming the club’s wages policy — something that has for too long been a barrier to progress and success.

Kane’s new deal is worth £62.4 million and will put him in or near the top ten of Premier League earners, probably the first time a Spurs player has been in this bracket. Like the manager’s deal, Kane’s new contract seems to represent a greater willingness on Levy’s part to mix it with the big boys in terms of expenditure, and is an acknowledgement that the hitherto highly restrained approach to the wages bill is no longer sufficient to achieve success.

The imminent re-signing of another England international, Dele Alli, on a significantly enhanced long-term deal is also important both in terms of the player and what it means for the club’s approach. Having scored 36 goals in his first 100 Premier League games (along with 25 assists), Alli has been crucial to the way Poch wants Spurs to play, and keeping him at the club has for many supporters been a barometer as to just how serious the board is about doing what it takes to achieve success. The fact that a bigger and better deal for the 22-year-old is thought to be on the table is a positive sign of this changing intent.

When combined with the move to the new stadium, all of this good news, optimism and big spending nevertheless has bred a very large elephant in the room — what do Daniel Levy and the board expect in return? What are the expectations on the playing group in terms of the Premier League and European ambitions?

Much will depend, of course, on what rival title contenders do in terms of strengthening their own squads. No matter how much Levy loosens the purse strings, it’s hard to imagine that until the increased revenue from the new stadium starts to impact the bottom line that Spurs can match the spending of the likes of City and United.

At the same time, any drop down the league table or not getting out of the Champions’ League group stage would represent stagnation at best, failure at worst. Although there have been no public pronouncements to this effect, surely Levy’s spending is predicated on major silverware being won during Pochettino’s tenure, if not in 2018/19.

It is hard to see that anything else will be acceptable to Levy, considering the fact that he would now appear to have restructured the way the club’s finances are run. In order to justify this, major success domestically and/or in Europe will surely be not just a hope, but a clear expectation.

Should this not be achieved, can Spurs supporters expect to see a return to the club’s more parsimonious ways? This is why 2018/19 is shaping up to be one of the most significant in the club’s recent history, as success (or otherwise) will likely have a huge bearing on how the club moves forward and is run in the future.


26 Replies to “Spurs Premier League Target for 18/19”

  • J P Fear…Pretty good article, you wrote “its hard to imagine that until the increased revenue from the new stadium starts to impact the bottom line that Spurs can match the spending of the likes of City and United”, I am no accountant, though pretty good with figures, but for me even with the “increased revenue from the new stadium” Spurs will still not be able to match the spending of MC & MU, I could be wrong but don’t think so, maybe JOD could enlighten me a bit more. COYS

  • Also forgot to say, though I said we could not match the spending of MC & MU, we can still get nearer to them which is a whole lot better than we are now. COYS

  • Good article JPF …. I daresay, with all of the increased financial spending, the expectation by the THFC Board is that some kind of silverware is achieved. I think the best chance of this remains in the cup competitions. The PL title winner is impossible to predict despite the fact that City ran away with it last season. It’s a new season and there will be at least four or five clubs with a decent chance to win the PL title race. All of the variables that go toward making football so unpredictable will come into play and have some kind of affect on the outcome. Another top four finish would be an awesome result for Spurs, in my opinion. Some great CL games to watch and a domestic Cup would be quite nice, too!

  • As always until a transfer window is completed it’s very hard to predict how we will do.

    As we currently stand, I can’t see anything better than last season.

  • The good news is that it is another season where all 6 top clubs won’t be firing on all cylinders. I’m guessing this years top 4 will be close to that, whilst Arsenal will be in year 1 of their new “project”. Chelsea is still the unknown quantity but you have to think they won’t be either. That gives us a good chance of staying in the top 4.

    As for beyond that, how can anyone really make predictions until we see the end of of the transfer window? At least that comes before the first league game in August.

  • Ideally we should hope to improve on last years performances which in terms of points won was not as good as the season before and we should hope to end the 10 year trophy drought. In terms of investment on the squad I think it depends on when we move any out, and how much cash that realises, I can’t see much “new money” being made available as we strive to make our traditional transfer window profit. If we as widely predicted lose the likes of Alderwiereld, Dembele and possibly Danny Rose, our transfer guru will have to pull his finger out to maintain our current squad strength never mind improve it as we need to do, to match what our major rivals will do. It would be criminal if we don’t maintain CL football in the new stadium in 2020 and onwards.

  • Top 4 is the bar plain and simple, then maybe get out of the group stages of CL and have a flutter at both domestic cup’s. Pretty much like this season but looking for more points and if we find ourselves ahead in the cup competition’s especially the latter stages seeing the game(s) out. Have to agree with above and say only after the TW is complete can we make a rational decision on what may or may not be the outcome – good article though!

  • We aim to win every match we play, in all the cups and the league. And, we see where that takes us.

    We aim for first past the post in a 20 horse PL race. With Wembley finals and a CL success that takes us to one game better off than the Pool.

    Another Golden Boot for Harry is on the cards…

    We also aim for the very best sponsorship deals and naming rights for the stadium that we can possibly get.

    We aim for net profit…

  • HT … I think that article is still around, but not being used as intended.

    So … did you watch Germany and Mexico? The speed of Mexico’s counter attacking was amazing. If it wasn’t from some poor decisions when they themselves 4 against 2 they would have had another four goals. Germany didn’t have much luck in front of goal, it must be said. Great game to watch.

    I also thought the Aussies were magnificent in defence against France …. pity they don’t have too much up front!

    Kane to upstage Ronaldo and score four?

  • Hi Geof…

    I thought that Australia put up a very good and worthy fight.

    Yes, I also enjoyed the Germany, Mexico match.

    Ronaldo v Spain was the best of the lot so far. Great match, great goals…

    I do hope that the young England team doesn’t freeze and can get off to a good start.

    In some ways a good performance can be better than just a good result from them… Knowing how they will getwell and truly slated by the British media if they are poor. Which will of course put a much greater heap of pressure on them for the following fixtures…

    If Kane can be a shining star, along with the rest. If he can bang in one or two, then that would be perfect…

  • HT … Yes, the Spain game was great to watch. There has been some very good football played at these early stages and I’m really looking forward to the rest of it. As Spurs supporters, we’ve got a lot of countries to take an interest in! It all adds to the enjoyment.

    I know what you mean about ‘young’ England, but it can work both ways. They could suffer stage fright but I very much doubt it given the clubs they play for on a weekly basis, or, they will be fearless (but not reckless) and play their own game. I can’t see them ‘over-respecting’ the opposition in the group stage. But, hey, it’s football and who knows!

  • HT & Geofspurs….some great posts regards the games viewed, the Aussies were in the trenches but hey they battled well.

    The Mexicans, excellent counter attacking, they to me showed how poor the Germans defence is at times plus stop Kroos, 2 men on him, in the middle and the whole German machine comes to a halt.

    Ht…you mentioned the English media getting on the backs of young England, all the more so because of the amount of our players playing, all started by donkey Adams with his views slating Spurs players as not having a winning mentality. COYS & ENGLAND

  • When the England players gather for their team photo with the World Cup, I hope all the Spurs boys are sitting together in the front row!

  • Yes, PY, totally pointless and unwarranted comments from Adams there.

    It is not Pochettino’s England team is it? It’s Southgate’s. And, the Spurs players are all there on merit, according to his picks, same as the rest of his squad… Team game and all that jazz!
    So, anyway, what did he and other ex-Gooners ever do with England?

    The very best England teams I can ever recall, all have major Spurs connections anyway…. Sir Alf, Hoddle and Venables! If England can play in this WC and do as well as any of those 3 managers teams mostly did and given todays England teams overall youth, then I’ll be proud to say that Spurs players have had a big say in it. If not, then we can simply blame the rest for NOT being Spurs players! LOL

  • “a highly positive year — and yet it is hard to escape the conclusion that it all counted for nothing in the end.”

    The hell it all counted for nothing in the end. Life is in the living, not in coming out on top. Of course, winning a championship is a cherry on the top, but it’s not nothing in the end if one doesn’t get the cherry. Do I have to be the CEO or the chief of the tribe or the PM or the Head Poobah for my life to count for something in the end.

    JPFear, don’t agree at all with your assessment of what counts in the end. Spurs last season gave me great pleasure. Their matches were worth watching, I’d much rather come in third with the Spurs than to root for some team that is managed by José or owned by some robber oligarch. In truth, when we die, everything we’ve won counts for nothing in the end.

    The only thing that matters is how we live. Danny Blanchflower understood that what matters in the end is how one plays. That’s how I became so attached to this team. If you think the only thing worthwhile is winning, join Team Trump. That’s how the Donald thinks–there are only those who win and all others are losers, and his way of thinking stinks. Winning by cheating is worse than losing. It is the ultimate losing. Either we play beautiful football and put our integrity above winning or we are playing ugly, whether we gain some trophies or not.

    Sorry JPFear. Have no fear, man. Winning is within.

  • TK …. Spurs gave me all that I needed last season …. entertainment and many moments when I was on the edge of my seat.

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